HEA|  |04545cam a2200385 a 4500
001|  |022011000542
003|  |CAL
005|  |20101122090353.2
008|  |080918s2009    nyu           001 0 eng  
010|  |▼a  2008040944
020|  |▼a9780061709715
020|  |▼a0061709719
035|  |▼a(OCoLC)ocn232977677
035|  |▼a(OCoLC)232977677
040|  |▼aDLC▼cDLC▼dYDX▼dBTCTA▼dBAKER▼-
   |  |dYDXCP▼dIH9▼dOCO▼dBUR▼dZJI▼dBW-
   |  |X▼dCDX▼dDLC
050|00|▼aHD30.2▼b.J375 2009
082|00|▼a658.4/012▼222
093|  |▼aF279.712.444▼24
093|  |▼aG359.712.23▼24
099|  |▼aCAL 022010242854
100|1 |▼aJarvis, Jeff,▼d1954-
245|10|▼aWhat would Google do? /▼cJeff Jarvis.
260|  |▼aNew York, NY :▼bCollins Busi-
   |  |ness,▼cc2009.
300|  |▼aix, 257 p. ;▼c24 cm.
500|  |▼aIncludes index.
505|0 |▼aGoogle rules －－ New Relation-
   |  |ship. Give the people control -
   |  |and we will use it －－ Dell hel-
   |  |l －－ Your worst customer is yo-
   |  |ur best friend －－ Your best cu-
   |  |stomer is your partner －－ New -
   |  |Architecture. The link changes-
   |  | everything －－ Do what you do -
   |  |best and link to the rest －－ J-
   |  |oin a network －－ Be a platform-
   |  | －－ Think distributed －－ New P-
   |  |ublicness. If you\'re not searc-
   |  |hable, you won\'t be found －－ E-
   |  |verybody needs Googlejuice －－ -
   |  |Life is public, so is business-
   |  | －－ Your customers are your ad-
   |  | agency －－ New Society. Elegan-
   |  |t organization －－ New Economy.-
   |  | Small is the new big －－ The p-
   |  |ost-scarcity economy －－ Join t-
   |  |he open-source, gift economy －－
   |  |- The mass market is dead; lon-
   |  |g live the mass of niches －－ G-
   |  |oogle commodifies everything －－
   |  |- Welcome to the Google econom-
   |  |y －－ New Business Reality. Ato-
   |  |ms are a drag －－ Middlemen are-
   |  | doomed －－ Free is a business -
   |  |model －－ Decide what business -
   |  |you\'re in －－ New Attitude. The-
   |  |re is an inverse relationship -
   |  |between control and trust －－ T-
   |  |rust the people －－ Listen －－ N-
   |  |ew Ethic. Make mistakes well －－
   |  |- Life is a beta －－ Be honest -
   |  |－－ Be transparent －－ Collabora-
   |  |te －－ Don\'t be evil －－ New Spe-
   |  |ed. Answers are instantaneous -
   |  |－－ Life is live －－ Mobs form i-
   |  |n a flash －－ New Imperatives. -
   |  |Beware the cash cow in the coa-
   |  |l mine －－ Encourage, enable, a-
   |  |nd protect innovation －－ Simpl-
   |  |ify, simplify －－ Get out of th-
   |  |e way －－ If Google ruled the w-
   |  |orld －－ Media. The Google Time-
   |  |s: newspapers, post-paper －－ G-
   |  |ooglewood: entertainment, open-
   |  |ed up －－ GoogleCollins: killin-
   |  |g the book to save it －－ Adver-
   |  |tising. And now, a word from G-
   |  |oogle\'s sponsors. －－ Retail －－-
   |  | Google eats: a business built-
   |  | on openness －－ Google shops: -
   |  |a company built on people －－ U-
   |  |tilities. Google power & light-
   |  |: what Google would do －－ GT&T-
   |  |: what Google should do －－ Man-
   |  |ufacturing. The Googlemobile: -
   |  |from secrecy to sharing －－ Goo-
   |  |gle Cola: we\'re more than cons-
   |  |umers －－ Service. Google Air: -
   |  |a social marketplace of custom-
   |  |ers －－ Google Real Estate: inf-
   |  |ormation is power －－ Money. Go-
   |  |ogle capital: money makes netw-
   |  |orks －－ The First Bank of Goog-
   |  |le: markets minus middlemen －－-
   |  | Public welfare. St. Google\'s -
   |  |Hospital: the benefits of publ-
   |  |icness －－ Google Mutual Insura-
   |  |nce: the business of cooperati-
   |  |on －－ Public Institutions. Goo-
   |  |gle U: opening education －－ Th-
   |  |e United States of Google: gee-
   |  |ks rule －－ Exceptions. PR and -
   |  |lawyers: hopeless －－ God and A-
   |  |pple: beyond Google? －－ Generation G.
520|  |▼aA manual for survival and su-
   |  |ccess that asks the most impor-
   |  |tant question today\'s leaders,-
   |  | in any industry, can ask them-
   |  |selves: What would Google do? -
   |  |To demonstrate how to emulate -
   |  |Google, Jarvis lays out his la-
   |  |ws of what he calls "the new G-
   |  |oogle century," including such-
   |  | insights as: Think distribute-
   |  |d; Become a platform; Join the-
   |  | post-scarcity, open-source, g-
   |  |ift economy; The middleman has-
   |  | died; Your worst customers ar-
   |  |e your best friends and your b-
   |  |est customers are your partner-
   |  |s; Do what you do best and lin-
   |  |k to the rest; Get out of the -
   |  |way; Make mistakes well; and m-
   |  |ore. He applies these principl-
   |  |es not just to emerging techno-
   |  |logies and the Internet, but t-
   |  |o other industries－－telecommun-
   |  |ications, airlines, television-
   |  |, government, healthcare, educ-
   |  |ation, journalism, and, yes, b-
   |  |ook publishing－－showing ultima-
   |  |tely what the world would look-
   |  | like if Google ran it. The re-
   |  |sult will change the way reade-
   |  |rs ask questions and solve pro-
   |  |blems.－－From publisher description.
630|00|▼aGoogle.
650| 0|▼aInformation technology▼xManagement.
650| 0|▼aTechnological innovations.
650| 0|▼aCreative ability in business.
650| 0|▼aManagement.
856|42|▼3Contributor biographical inf-
   |  |ormation▼uhttp://www.loc.gov/c-
   |  |atdir/enhancements/fy0911/2008-
   |  |040944-b.html
856|42|▼3Publisher description▼uhttp:-
   |  |//www.loc.gov/catdir/enhanceme-
   |  |nts/fy0911/2008040944-d.html
998|  |▼aJNU

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